I sell on Etsy as well as my website. I love Etsy. I find it easy to navigate and whenever I have a question it is quickly answered. The feel of the site is so warm compared to other large online retailers. The sellers are artists who care about their products and this shows when shopping the site.
There are three pretty important factors when creating an online site.
Service – Communication with your buyers is a must. Their purchase is important and has value and you need to convey this.
Product – Make sure your description of your item is true and that your product is quality produced. Convey your sense of pride in your work.
Price – Check other sites and compare your product. Research and come up with a fair price and price accordingly. Try to stay somewhere in the middle and not over/under price.
If you adhere to the above, you will create loyal customers and great feedback which will help attract more business.
If you plan on selling furniture, here is my What’s Hot and What’s Not list in order from top to bottom. This is my personal experience for my online sales and may not convey to a brick and mortar retail shop.
1. Dressers (best sellers)
2. Chest of Drawers
3. Buffets/Sideboards
4. Cabinets (either china or other; vintage with shelves or inside storage)
5. Console Tables
6. Vintage Desk/Vanity (only if truly vintage)
7. Pair of End Tables
8. Large Dining Table
9. Mirrors
10. Individual Chair;Solo End Table; Large Desk; Coffee Table (almost impossible to sell – remember, this is my experience!)
I just heard that Pinterest is about to set up an online shop! If you click HERE you will be taken to their site to reserve a space. I am intrigued!
Janice Hopper
Great advise..I would love to know more about how to price shipping. Who do you use? Do you wrap and box items yourself or do you use a shipper?
Suzanne
Hi Janice – thanks for the question and I will post about it this week!
Rita Spittler
I second Janice! <3 And great article, AGAIN!
Suzanne
Thanks Rita and will address it this week in a post!
Patra
What Janice said!! I only do local pickups because I’m scared of shipping…
Unique Junktique
I’m super interested as well in which freight company you use, as I am looking into branching out…
Debrashoppeno5
I read the comments about the shipping. That is my question also. I have heard Greyhound is the best. Who do you use? I have a local booth and my web site is set up with the online store but the shipping thing is what is holding me back.
Suzanne
Hi Debra – will answer this week! Thanks!
Rita Spittler
Looks like you’ve created an shipping questionnaire frenzy, Suzanne. Inquiring minds want to know, right?
Suzanne
I see this! I will write about this week!